PPC Expert · Brand Surge
PPC Expert at Brand Surge managing paid search and social campaigns. Delivers below-industry-average CPA through data-driven optimization.
Basalat Fayyaz is a PPC Expert at Brand Surge, managing paid search and social campaigns across Google Ads, Meta Ads, and Microsoft Ads. She brings a data-first approach to campaign management, constantly testing ad creatives, audience segments, and bidding strategies to maximize return on ad spend. Basalat has a particular talent for building high-converting lead generation campaigns for local service businesses and ecommerce brands, consistently achieving below-industry-average cost per acquisition for her clients.