Google Ads management built for dermatology practices. HIPAA-aware tracking, procedure-level landing pages, and bid strategies tuned for both medical and cosmetic dermatology booking flows.
We fill your schedule with high-intent patient inquiries while keeping cost-per-acquisition predictable across med-spa, cosmetic, and medical service lines.
HIPAA-aware conversion tracking and PHI-safe landing pages
Procedure-specific keyword targeting across medical and cosmetic dermatology
Service-line landing pages for Mohs surgery, acne, Botox, fillers, laser, and more
Negative-keyword hygiene tuned for the dermatology vertical
ROI reporting tying spend to booked consultations and procedure revenue
Dermatology spans regulated medical care and high-LTV cosmetic procedures in the same practice. Most Google Ads vendors over-index on one and under-deliver on the other. Brand Surge specialists run dermatology accounts every day and know how to balance compliance, intent, and unit economics across both service lines.
Most dermatology practices we work with spend between $2,500 and $7,500 per month on Google Ads, plus management fees. Solo practices typically start around $2,500/month, multi-provider clinics in the $4,000–$6,000 range, and cosmetic-heavy practices targeting high-ticket procedures (Botox packages, laser, CoolSculpting) often run $7,500+ to capture share in competitive metros.
Most of our dermatology clients see their first qualified leads within the first 7–14 days of campaigns going live. Booked appointments typically begin in week 2–3 once we've optimized landing pages, ad copy, and call tracking. Predictable month-over-month lead volume is usually established by day 60–90.
Google Ads itself is not HIPAA-covered, but we configure campaigns and conversion tracking in a HIPAA-aware way: no PHI in URLs or ad copy, signed BAAs with any tracking vendors that touch patient data, server-side conversion tracking where appropriate, and intake forms hosted on HIPAA-compliant platforms. We've helped 40+ medical practices stay compliant while still tracking ROI.
High-intent searches around acne treatment, skin cancer screening, mole removal, eczema, and psoriasis convert exceptionally well for medical dermatology. On the cosmetic side, Botox, dermal fillers, laser hair removal, microneedling, and CoolSculpting drive the strongest ROAS — especially when paired with intro-package landing pages.
Both — but Google Ads is the fastest path to new patients (results in days, not months), while SEO compounds over time. Most of our derm clients start with Google Ads to fill the chair, then layer in SEO once cash flow stabilizes. See our dermatology SEO services for the long-term play.
We handle everything end-to-end: ad creative, landing pages built specifically for each procedure, dynamic call tracking with whisper messages, form tracking, and full ROI dashboards. You won't need to coordinate between three vendors — one team, one point of contact, one report.