Brand Surge helps established ecommerce brands find and fix the problems limiting profitable scale, from paid media and attribution to conversion performance and contribution margin.
Once an ecommerce business reaches meaningful scale, advertising performance is rarely limited by one campaign setting. The real constraint may sit anywhere between traffic acquisition and contribution margin.
TikTok
Platform ROAS is masking weak profitability. Discounts, COGS, shipping, returns, and fees are consuming the margin
Google Ads and Meta are claiming the same customers. Attribution overlap makes platforms appear more incremental
Performance Max is harvesting existing demand. Branded searches are inflating campaign performance
Tracking systems disagree. Shopify, GA4, Google Ads, and Meta report conflicting results
Customer acquisition costs keep rising. More budget is producing less incremental growth
Operations cannot support additional demand. Inventory, fulfilment, or distribution limitations
These results come from real Google Ads and Shopify accounts managed or supported by the Brand Surge team. Individual performance varies by brand, market, margin structure, offer, and operating capacity.