Industry: Professional Services
Location: United Kingdom
Website Design
Website Development
Google Ads Management
A specialist regulatory affairs consultancy with deep expertise but a website that didn't reflect that credibility — the digital presence was underselling a genuinely high-value service
B2B professional services is one of the hardest categories to run paid search in: audiences are niche, intent signals are subtle, and clicks are expensive
Lead quality mattered more than lead volume — a single qualified client engagement is worth far more than dozens of irrelevant enquiries
No structured Google Ads account or campaign history to learn from — starting from zero in a competitive B2B category
We rebuilt the website first to ensure it could carry the weight of paid traffic. The product classification quiz was a key conversion tool — it lets prospects self-identify their need and arrive at the contact stage already informed and engaged. With the site ready, we built a tightly targeted Google Ads campaign focused on high-intent regulatory affairs and product compliance searches across the UK.
Designed and developed a professional website centred on team credibility, service clarity, and an interactive product classification quiz. Set up Google Search campaigns targeting regulatory affairs, product compliance, and market authorisation searches in the UK, with ad copy written to attract senior decision-makers. With a monthly budget of just £1,500, the campaign generated 20+ qualified leads every month.
Leads
Revenue
In B2B professional services, the website does most of the qualifying work — a visitor who has completed the product classification quiz arrives at the contact form with much higher intent. For niche consultancy categories, tight keyword targeting (regulatory affairs, market authorisation, product compliance) dramatically outperforms broad 'consultancy' terms.