Industry: Real Estate
Location: Dubai
Google Ads
Meta Ads
Content
High-value property sales requiring deep trust and luxury positioning throughout the buyer journey
Out-of-state buyer targeting across multiple source markets (California, New York, Chicago)
Long consideration periods luxury real estate buyers take weeks to months to commit
Standing out in a competitive luxury real estate market with many well-funded competitors
Created luxury-focused digital presence with emphasis on lifestyle and investment value. Targeted high-net-worth individuals across key international markets with market-specific messaging and in-language creative where appropriate.
Built investment-focused content for international buyers targeting UAE property investment queries in key source markets. Ran targeted Google Ads in international markets (UK, India, Russia) alongside UAE. Developed WhatsApp concierge service for personalised international buyer communication. Created virtual tour content for international buyers unable to visit in person.
Leads
Revenue
For luxury real estate, virtual tours and video content significantly improve lead quality — international buyers who have engaged with virtual content arrive at conversations far more informed and ready to commit. Investment-focused messaging outperforms lifestyle-only positioning for international buyers.