Property Developer Palm Jumeirah: +40% Qualified Inquiries, 60% International Buyers

Industry: Real Estate

Location: Dubai

Services Delivered

• Google Ads
• Meta Ads
• Content

Challenges

• High-value property sales requiring deep trust and luxury positioning throughout the buyer journey
• International buyer targeting across multiple source markets (UK, Russia, India, China)
• Long consideration periods — luxury real estate buyers take weeks to months to commit
• Standing out in a saturated luxury real estate market with many well-funded competitors

Strategy

Created luxury-focused digital presence with emphasis on lifestyle and investment value. Targeted high-net-worth individuals across key international markets with market-specific messaging and in-language creative where appropriate.

Execution

Built investment-focused content for international buyers targeting UAE property investment queries in key source markets. Ran targeted Google Ads in international markets (UK, India, Russia) alongside UAE. Developed WhatsApp concierge service for personalised international buyer communication. Created virtual tour content for international buyers unable to visit in person.

Outcomes

• Leads
• Revenue

Results

• Qualified Inquiries: +40%
• International Leads: 60%
• Sales Cycle: -20%

Key Learnings

For luxury real estate, virtual tours and video content significantly improve lead quality — international buyers who have engaged with virtual content arrive at conversations far more informed and ready to commit. Investment-focused messaging outperforms lifestyle-only positioning for international buyers.