Industry: Fashion & Luxury
Location: Dubai
Website Design
SEO
Google Ads
Meta Ads
Social Media Management
An ageing WooCommerce site that was slow, mobile-unfriendly, and losing customers at checkout — a poor foundation for a luxury fashion brand
The brand needed a full relaunch in the Dubai market after a period of reduced digital presence, starting from near-zero brand awareness online
No paid advertising structure: no Google Shopping campaigns, no Meta catalog, no retargeting — every potential customer who visited was lost with no recovery
Competing for visibility in Dubai's highly saturated luxury and bridal fashion category against established international and regional brands
We treated this as a complete brand relaunch, not just a campaign. Phase one was the technical foundation: migrating from WooCommerce to Shopify to give Kamileh a fast, conversion-optimised store worthy of a luxury brand. Phase two was visibility — launching Google Shopping and Search campaigns to capture high-intent fashion and bridal searches, alongside a Meta strategy that built brand awareness first and drove purchase intent through retargeting.
Executed a full WooCommerce to Shopify migration with a custom luxury theme, mobile-first UX, and preserved SEO equity from the existing site. Optimised product pages for fashion, bridal, and occasion wear searches. Launched Google Shopping campaigns and Search ads targeting bridal and occasion wear terms. Built Meta catalog ads with dynamic product retargeting. Instagram content was built around editorial-quality product imagery and seasonal campaign shoots.
Revenue
Brand Awareness
ROAS
For luxury fashion in Dubai, the website experience IS the brand — Kamileh's cart abandonment dropped 45% not from better ads, but from a Shopify store that felt as premium as the products inside it. The Shopify migration was the single highest-leverage action we took.