Kamileh Haute Couture: +85% Revenue After Full Digital Relaunch

Industry: Fashion & Luxury

Location: Dubai

Services Delivered

• Website Design
• SEO
• Google Ads
• Meta Ads
• Social Media Management

Challenges

• An ageing WooCommerce site that was slow, mobile-unfriendly, and losing customers at checkout — a poor foundation for a luxury fashion brand
• The brand needed a full relaunch in the Dubai market after a period of reduced digital presence, starting from near-zero brand awareness online
• No paid advertising structure: no Google Shopping campaigns, no Meta catalog, no retargeting — every potential customer who visited was lost with no recovery
• Competing for visibility in Dubai's highly saturated luxury and bridal fashion category against established international and regional brands

Strategy

We treated this as a complete brand relaunch, not just a campaign. Phase one was the technical foundation: migrating from WooCommerce to Shopify to give Kamileh a fast, conversion-optimised store worthy of a luxury brand. Phase two was visibility — launching Google Shopping and Search campaigns to capture high-intent fashion and bridal searches, alongside a Meta strategy that built brand awareness first and drove purchase intent through retargeting.

Execution

Executed a full WooCommerce to Shopify migration with a custom luxury theme, mobile-first UX, and preserved SEO equity from the existing site. Optimised product pages for Dubai fashion, bridal, and abaya searches. Launched Google Shopping campaigns and Search ads targeting bridal and occasion wear terms. Built Meta catalog ads with dynamic product retargeting. Instagram content was built around editorial-quality product imagery and Ramadan campaign shoots.

Outcomes

• Revenue
• Brand Awareness
• ROAS

Results

• Online Revenue: +85%
• Google Ads ROAS: 3.2x
• Organic Sessions: +140%
• Cart Abandonment: -45%

Key Learnings

For luxury fashion in Dubai, the website experience IS the brand — Kamileh's cart abandonment dropped 45% not from better ads, but from a Shopify store that felt as premium as the products inside it. The Shopify migration was the single highest-leverage action we took.