Industry: Photography
Location: Aruba
Website Design
Website Development
SEO
Google Ads Management
Meta Ads
Aruba is a tiny island market — there's a ceiling on local search volume, so every impression and click carries more weight than in a large city
Wedding photography is hyper-competitive online because couples search across multiple photographers before deciding; the website had to do serious persuasion work
Running Google Ads and Meta Ads in a niche geographic market with a $1,500/month cap per platform meant there was almost no room for wasted spend — targeting had to be surgical
SEO for a small island destination required building authority in a category where most competitors either don't invest in digital at all, or rely entirely on wedding directory listings
We approached this as a full digital stack: a website that converts, SEO to own the organic category, Google Ads to capture active searchers, and Meta Ads to reach couples in the discovery and inspiration phase. The SEO strategy focused on owning 'Wedding Photographer in Aruba' — the single most valuable search in the market.
Built and launched a premium editorial website — a clean, image-led design that lets the photography speak while guiding couples toward the inquiry form. Structured the site around destination wedding content, portfolio categories, and an About page that builds personal trust. Ran targeted Google Search campaign at $1,500/month for Aruba wedding photography searches. Ran Meta Ads at $1,500/month targeting engaged couples. Achieved and held the #1 organic position for 'Wedding Photographer in Aruba' for over 12 consecutive months.
Leads
Bookings
Rankings
For destination wedding photographers, the #1 organic position is the most valuable asset — in a market with limited search volume, ranking first means capturing the majority of ready-to-book couples. The combination of website trust (portfolio + about page) with Meta Ads (discovery) and Google Ads (active search) covered the entire buyer journey.