Industry: Fashion & Luxury
Location: Dubai
Google Ads Management
Meta Ads
SEO
Scaling paid advertising profitably in a fashion vertical with high creative requirements and short product lifecycle
Competing against established regional and international fashion brands with larger media budgets
Managing seasonal inventory with peak periods around Eid, Ramadan, and Dubai Shopping Festival
Building organic traffic alongside paid to reduce dependence on ad spend for all revenue
Built a full-funnel paid strategy combining Google Shopping for intent capture with Meta catalog ads for discovery and retargeting. Aligned campaign budgets with seasonal peaks and built SEO content around style guides and trend pages for compounding organic growth.
Set up Google Shopping campaigns with product-group bidding segmenting high-margin and high-volume items. Launched Meta Dynamic Product Ads with segmented audiences by category interest. Built SEO content around Dubai fashion trends, Eid outfit guides, and occasion wear selections. Implemented Ramadan campaign structure with adjusted creative and messaging.
Revenue
ROAS
Organic Traffic
For fashion ecommerce, seasonal moment campaigns (holidays, back-to-school, Black Friday) require dedicated creative and messaging separate from always-on campaigns the purchase intent and urgency signals are completely different. Brands that build this seasonal structure consistently outperform those running generic campaigns year-round.