Industry: Fitness
Location: Dubai
Social Media Management
Meta Ads
A professional gymnast with genuine expertise and real results — 500+ women coached to achieve their splits and body goals — but an Instagram presence too small to reflect that credibility
Content was inconsistent and unstrategic: no clear brand aesthetic, no content pillars, and no system for converting followers into paying coaching clients
Dubai's wellness and fitness influencer space is saturated — standing out required a distinct personal brand, not just more workout videos
No paid strategy: every new follower and every coaching enquiry came from organic reach alone, leaving significant growth on the table
We positioned Eliza around a specific, ownable niche: flexibility, feminine fitness, and the aspirational Dubai lifestyle. Rather than generic gym content, we built a content strategy around three pillars: educational flexibility content, aspirational lifestyle moments in Dubai's most iconic settings, and client transformation proof.
Built a full content calendar with consistent posting across Instagram Reels and static posts. Developed a defined brand aesthetic — soft neutrals, luxurious Dubai backdrops, feminine energy. Created Reels showcasing flexibility progressions and morning yoga routines. Launched Meta lead generation campaigns targeting women aged 18–40 in the UAE interested in yoga, pilates, and gymnastics.
Followers
Clients
Brand Awareness
For fitness influencers in Dubai, lifestyle content consistently outperforms pure workout content — Eliza's posts in scenic Dubai locations reached 3–4x more people than standard gym clips. On Meta, lead generation ads targeting women by specific interests (gymnastics, yoga, pilates) delivered coaching enquiries at far lower cost than awareness campaigns.