Industry: Tourism
Location: Dubai
SEO
Google Ads
Meta Ads
Over-dependence on OTAs (Viator, GetYourGuide) eating into margins through commission fees
Seasonal fluctuations with high season from October to April requiring careful budget management
International audience targeting — visitors from Europe, CIS countries, and Asia with different intent signals
High customer acquisition costs through OTA-dominated search results
Built direct booking capability to reduce OTA dependency. Targeted tourists during trip-planning phase with SEO guides and captured in-destination traffic with Google Ads. Built Instagram presence showcasing experiences to reach the discovery phase audience.
Created comprehensive Dubai tourism guide content ranking for tourist research queries. Ran geo-targeted Google Ads showing to mobile users already in Dubai. Built Instagram presence with experience showcase content. Implemented multi-language WhatsApp support (Arabic, Russian, Hindi) for booking conversion.
Bookings
Revenue
Visual content on Instagram and TikTok drives significant booking intent for tourism experiences in Dubai. Offering WhatsApp support in key tourist languages (Russian, German, Chinese, Hindi) dramatically improved conversion rates from ad traffic to confirmed bookings.