Industry: Restaurants & Cafes
Location: Abu Dhabi
Local SEO
Social Media
Meta Ads
New market entry into Abu Dhabi with no existing brand recognition in the emirate
Building brand awareness quickly for multiple new locations simultaneously
Managing consistent brand messaging across multiple locations while building neighbourhood-specific identity
Competing with established cafe brands with existing loyal customer bases
Launched coordinated awareness campaign across Abu Dhabi while building local SEO presence for each location. Focused on Instagram content to build brand recognition quickly and drove walk-in traffic through geo-targeted Meta campaigns.
Created location-specific Google Business Profiles optimised for each neighbourhood. Ran geo-targeted Meta campaigns within a 3-mile radius of each new location with opening offers. Built Instagram content calendar featuring menu items, cafe ambiance, and team culture. Implemented systematic review generation from day-one customers.
Footfall
Awareness
For cafe expansion, building distinct neighbourhood identity for each location while maintaining brand consistency drives better local engagement. Morning coffee content performs best for cafe social media engagement in the UAE.