Industry: Real Estate
Location: Dubai
SEO
Google Ads
Content Strategy
Competing against major real estate portals with massive SEO authority and ad budgets
High cost per lead on Google Ads from broad keyword targeting
Lead quality issues — volume was acceptable but qualified buyers were a small fraction
Limited organic visibility for property-specific search terms
Focused on long-tail property searches and building content authority around specific developments and neighborhoods. Restructured Google Ads to prioritize lead quality over volume — implementing lead qualification signals in the campaign structure and ad copy.
Created in-depth neighborhood guides and property market analyses that ranked organically for buying-intent searches. Implemented advanced Google Ads targeting with property value qualifiers in keywords and ad copy ('luxury condos', 'new construction 3-bedroom', '$500K+ budget'). Built dedicated landing pages for each major development with strong qualification CTAs. Reduced wasted spend by 40% through negative keyword refinement.
Leads
Revenue
Content focusing on specific developments and honest market analysis builds trust faster than generic property listings. Implementing lead qualification signals in ad copy (price ranges, buyer type) reduced wasted sales time significantly and improved the close rate for the sales team.