Industry: Home Services
Location: Dubai
Local SEO
Google Ads
Seasonal demand spikes requiring campaign adjustments ahead of summer
Emergency service visibility — customers searching in crisis moments need immediate trust signals
Local competition from established, better-funded competitors
Building trust for home visits in a category where customers are inviting strangers into their homes
Dominated local search for HVAC-related queries across Austin neighborhoods with targeted Local SEO and Maps optimization. Created separate campaigns for emergency and routine maintenance to capture different intent levels each with appropriate messaging and bid strategies.
Built location-specific landing pages for major Austin areas (South Congress, Hyde Park, West Lake Hills, Northwest Hills). Optimized Google Business Profile with service categories, photos, and systematic review generation. Implemented call-only ads for urgent emergency requests. Created seasonal budget increase schedules ahead of Austin's hottest months.
Leads
Bookings
For home services, online booking and text messaging are critical most customers prefer digital communication over calling for non-emergency enquiries. Reviews mentioning punctuality and professionalism convert better than price-focused reviews.