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Long Tail Keywords vs Short Tail Keywords | Which is Better?


long tail keywords vs short tail

Long Tail Keywords vs Short Tail Keywords | Which is Better?

When it comes to optimizing your website for search engines, keywords play a crucial role in driving organic traffic and improving your search rankings. But not all keywords are created equal. 

In the world of SEO, there are two main types of keywords that marketers often debate: Long Tail Keywords vs Short Tail Keywords. 

In this blog post, we’ll delve into the differences between long tail keywords and short tail keywords, and help you determine which type is better for your SEO strategy. Get ready to unlock the power of keywords and take your website’s visibility to new heights.

Long Tail Keywords vs Short Tail Keywords

Before we get into the specifics, let’s first understand what long tail keywords and short tail keywords are. 

Long tail keywords are longer – as the name suggests- and more specific keyword phrases that typically consist of three or more words. 

They are highly targeted and often have lower search volume but higher conversion rates.

On the other hand, short tail keywords are shorter, more generic keyword phrases that usually consist of one or two words. They have a higher search volume but are more competitive.

What is Common Benefit of Long Tail Keywords?

Long tail keywords offer several benefits that make them an essential component of any comprehensive SEO strategy. 

Firstly, they have less competition compared to short tail keywords, which means it’s easier to rank for them. 

So using long tail keywords in SEO Consulting Service allows you to target niche audiences and attract highly relevant traffic to your website. Additionally, long tail keywords tend to have higher conversion rates because they reflect specific user intent.

When a user searches for a long tail keyword, they are usually further along in the buying process and more likely to make a purchase. 

By incorporating long tail keywords into your content, you can effectively target your audience, increase your chances of ranking higher in search results, and drive valuable conversions.

Pros and Cons of Long Tail Keywords


Pros of Using Long Tail Keywords:

  • Less competition: Long tail keywords are more specific and targeted, which means they have less competition compared to broad short tail keywords. This gives you a better chance of ranking higher in search engine results pages (SERPs).
  • Higher conversion rates: Long tail keywords reflect specific user intent, making them highly relevant to users who are further along in the buying process. As a result, they often have higher conversion rates and can attract more qualified leads.
  • Niche targeting: Long tail keywords allow you to target specific niches or specific customer needs. By using long tail keywords, you can tailor your content to address specific pain points and attract a highly relevant audience.
  • Better user experience: Long tail keywords help you deliver more precise and targeted content to your audience. This improves the user experience and increases the chances of satisfying user search intent.

Cons of Long Tail Keywords:

  • Lower search volume: Due to their specific nature, long tail keywords generally have lower search volume compared to short tail keywords. This means that the overall traffic potential for long tail keywords may be lower.
  • Limited reach: Targeting niche audiences with long tail keywords may limit your reach compared to broader short tail keywords. If your goal is to increase brand visibility and reach a wider audience, long tail keywords alone may not be sufficient.
  • Content creation challenges: Creating high-quality and engaging content around highly specific long tail keywords can be challenging. It requires in-depth knowledge and expertise to provide valuable information while keeping the content interesting and engaging.

Pros and Cons of Short Tail Keywords


Pros of Short Tail Keywords:

  • Higher search volume: Short tail keywords often have higher search volume due to their broad nature. This means there is a larger potential audience searching for these keywords, increasing the visibility of your website.
  • Greater brand exposure: Using popular short tail keywords can help increase brand exposure and awareness as they are more likely to be searched by a larger audience.
  • Broad targeting: Short tail keywords allow you to cast a wider net and target a broader audience. They are effective for reaching users who are in the early stages of their buyer’s journey and conducting general research.

Cons of Short Tail Keywords:

  • Increased competition: Short tail keywords are highly competitive, making it more difficult to achieve high rankings in SERPs. Many established websites and businesses target these keywords, making it a challenge to stand out.
  • Lower conversion rates: Since short tail keywords are more generic, the search intent may not always align with specific buying intent. This can lead to lower conversion rates compared to long tail keywords.
  • Lack of specificity: Short tail keywords may not provide enough specificity to address the specific needs or pain points of your target audience. They may attract a larger volume of traffic, but it may not be as targeted or qualified.

By understanding the pros and cons of both long tail keywords and short tail keywords, you can develop a well-rounded keyword strategy that aligns with your goals and target audience.

So, which is better?

The key to a successful keyword strategy lies in finding the right balance between long tail and short tail keywords. Instead of focusing solely on one type, consider incorporating both into your content. 

Long tail keywords can help you target specific niches and drive highly relevant traffic, while short tail keywords can expand your reach and increase brand visibility. 

By using a combination of both types, you can maximize your website’s potential and cater to different stages of the buyer’s journey.

The question of whether long tail keywords or short tail keywords are better depends on your specific goals and circumstances. Here’s a breakdown to help you decide:

Long Tail Keywords:

  • Better for targeting specific niches and capturing highly relevant traffic.
  • Less competition, making it easier to rank in search engine results.
  • Higher conversion rates as they attract users with clear intent.
  • Can lead to better user experience by providing more specific answers to queries.

Short Tail Keywords:

  • Higher search volume, potentially driving more overall traffic.
  • Greater brand exposure as they target broader audiences.
  • Increased competition, making it more challenging to rank.
  • Lower conversion rates as they may attract less targeted traffic.

Ultimately, the choice between long tail and short tail keywords depends on your specific objectives. If you’re looking for highly targeted traffic and better conversion rates, long tail keywords are generally preferred. 

However, if you’re aiming for broader reach and higher search volume, short tail keywords may be more suitable. The key is to conduct thorough keyword research, understand your audience’s search intent, and create high-quality content that aligns with their needs

If you’re looking to get SEO and Digital Marketing Services from a professional agency, get it touch with our experts and get a free consultation today! At Brand Surge, we offer digital marketing services that can help you optimize your keyword strategy and drive organic traffic to your website.

Contact us today to learn more about how we can help you achieve your SEO goals and take your online presence to the next level.


It depends on goals and target audience. Long tail keywords offer better targeting and conversions, while short tail keywords have higher search volume but more competition. A mix of both works best.

While long tail keywords can be highly effective for targeting niche audiences and driving conversions, it’s recommended to use a combination of long tail and short tail keywords. This allows you to maximize your reach, attract different segments of your target audience, and increase brand visibility.

Our SEO Consulting Services provide expert guidance and strategic insights to optimize your keyword strategy. We conduct in-depth keyword research, analyze your target audience and competitors, and provide recommendations to help you effectively incorporate long tail and short tail keywords into your content. With our assistance, you can enhance your SEO efforts and drive organic traffic to your website.



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