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How Our Free PPC Analysis Services Help Your Business Grow!
Our data driven strategies help you lower you cost and increase conversion rate on Google and Facebook Ads.
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What is PPC Competitor Analysis?
PPC competitor analysis involves researching and evaluating the strategies and performance of competitors in pay-per-click advertising to gain insights and refine one’s own PPC campaigns.
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Pay-per-click (PPC) is a strategic technique to generate quality leads and increase website conversion. Infusing our PPC strategy into your ecommerce business will attract the right traffic, bidding the perfect keyword that resonates with your marketing goals. We consider your business goals for paid positioning and identify the areas holding you back. Simply put, our free PPC analysis can help you instantly redesign your existing campaigns to get more sales and conversions.
Ready to experience ascending growth with our ecommerce PPC agency? Reach out to Brand Surge today, and let’s start scaling up your ecommerce business together.
Learn and Explore PPC Jargon
What is PPC ?
This is a type of online advertising where you pay each time a user clicks on your ad. It's like buying visits to your site, rather than earning them organically.
What is CPC?
Cost-Per-Click refers to the actual price an advertiser pays each time a searcher clicks on their ad. This metric is important because it determines the financial success of paid search campaigns and whether the cost of the clicks is viable for the business. For example, if the cost of clicks is high but they’re not converting to sales, an advertiser might be running at a loss.
What is Ad Rank?
Ad Rank in PPC advertising is a critical factor determining where your ad appears on the search engine results page (SERP), or whether it appears at all. The higher your Ad Rank, the more favorable the placement of your ad on the SERP, leading to increased visibility, better click-through rates, and ultimately, more conversions.
What are Impressions?
Impressions refer to the number of times an advertisement is displayed, regardless of whether it's clicked on or not. It's a measure of how many times an ad was on screen. For example, if your ad is shown 100 times, that's counted as 100 impressions. Impressions give you an idea of how many people are seeing your ads, which can be useful for raising brand awareness.
Simple 4 Step Process
Step 1
Campaign Analysis
Our skilled PPC experts will review all of your ad campaigns in detail, giving you valuable insights about how they are performing, the pros and cons, and predict their future results in a long time.
Step 2
Keyword Analysis
One right keyword can do wonders for your PPC campaign. We present an intuitive report on the performance of your keyword targeting and how they are relevant to your marketing goals.
Step 3
Ad Copy Analysis
Even when you are running several campaigns, we will analyze them thoroughly to determine whether it is delivering their message right and its influence on the audience who is receiving it.
Step 4
Tracking Analysis
The best part of our free analysis is that you can keep track of the success margin of your campaigns and clearly understand how your ad campaigns are performing in the market.
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Frequently Asked PPC Analysis Questions
What is meant by PPC analysis?
PPC Analysis is the process of reviewing and evaluating your pay-per-click advertising campaigns to identify areas for improvement and ensure optimal performance.
How PPC analysis can benefit your business?
With a detailed analysis, you can identify the weak points of your website. Dealing with them timely enables your business to reach its digital goals instantly.
What tools are used in PPC Analysis?
Tools commonly used in PPC Analysis include Google Ads, Google Analytics, SEMrush, Ahrefs, and other PPC management and analytics platforms.
Can I conduct my PPC analysis myself?
You can conduct your PPC analysis, but it is advisable to get help from professionals as they can transform your weak links into shiny opportunities and practical solutions.
How much PPC cost?
Pay-per-click (PPC) ad campaigns or analysis costs depend on a few factors. These factors include the complexity of the keywords, product relevance to customers, etc. If the keywords are strong and often searched, the cost might be lower, while if the keywords are rare, the cost can be a bit less.
How can I request a free PPC Analysis?
You can request a free PPC Analysis by contacting our team through our website, filling out a request form, or reaching out via email or phone.
What is remarketing?
Remarketing is a strategy used to bring back visitors to your site and encourage them to take action, like making a purchase. It shows ads to people who have previously visited your site or app. You can access special settings and reports to target these past visitors by creating a remarketing campaign. The ads are usually customizable and dynamic, meaning they can show the specific product or service the user was interested in before leaving your site.
What is Display Advertising?
Display advertising, or banner ads, is a type of PPC (pay-per-click) advertising. These ads come in various sizes, not just banners, and appear on other websites related to your product or service. Unlike search ads that show up on search engine results pages, display ads appear on sites within the Google Display Network. This network includes blogs, news sites, Gmail, YouTube, and more.
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