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Our PPC strategies aren't shot in the dark. They're calculated, precise, and pack a punch!
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Why Choose Brand Surge as a Google PPC Agency?
Our data driven strategies help you lower you cost and increase conversion rate on Google and Facebook Ads.
- Value-Driven Service
- Ethics and Accountability
- Agile and Informed
- Future-focused
- Value-Based Service
- Work ethic
Our Campaigns Attract and Convert
to get you quality leads and increase conversions.
Scale Your Business to New Heights
Supercharge your business growth with our precision-targeted Pay-Per-Click (PPC) services, and now, receive a free PPC analysis! Our expertly designed PPC campaigns not only increase your visibility but also attract high-quality leads, pushing your business into a higher gear.
Whether you’re a startup looking to make your mark or an established brand aiming to outpace competitors, our PPC services, including a free PPC analysis, are the growth catalyst you need. Let’s scale your business together. Reach out to Brand Surge today and experience the power of strategic PPC.
Learn and Explore PPC Jargon
What is PPC ?
This is a type of online advertising where you pay each time a user clicks on your ad. It's like buying visits to your site, rather than earning them organically.
What is CPC?
Cost-Per-Click refers to the actual price an advertiser pays each time a searcher clicks on their ad. This metric is important because it determines the financial success of paid search campaigns and whether the cost of the clicks is viable for the business. For example, if the cost of clicks is high but they’re not converting to sales, an advertiser might be running at a loss.
What is Ad Rank?
Ad Rank in PPC advertising is a critical factor determining where your ad appears on the search engine results page (SERP), or whether it appears at all. The higher your Ad Rank, the more favorable the placement of your ad on the SERP, leading to increased visibility, better click-through rates, and ultimately, more conversions.
What are Impressions?
Impressions refer to the number of times an advertisement is displayed, regardless of whether it's clicked on or not. It's a measure of how many times an ad was on screen. For example, if your ad is shown 100 times, that's counted as 100 impressions. Impressions give you an idea of how many people are seeing your ads, which can be useful for raising brand awareness.
Simple 4 Step Process
Step 1
Keyword Research
The first step involves identifying and selecting the right keywords relevant to your business. These keywords are what potential customers use to find products or services like yours on search engines.
Step 2
Ad Creation
Next, you create compelling ad copies tailored to your target audience. The goal is to create ads that resonate with the viewers, compelling them to click and learn more or make a purchase.
Step 3
Proposal & Terms
Post-audit, we draft a PPC strategy including budget, ad creation, and bidding strategy with precise terms and conditions.
Step 4
Monitoring & Optimisation
Once the campaign is live, you need to monitor its performance continually. This involves tracking key metrics like click-through rates, conversion rates, and return on investment. Based on these insights, we make necessary adjustments to optimise the campaign’s performance.
Most Popular Google PPC Services
Frequently Asked Google PPC Questions
Why should I use PPC advertising for my business?
PPC advertising allows you to reach your customers online at the exact time they’re looking for your type of product or service. It can provide a significant return on investment if managed correctly, driving high-intent traffic to your website.
How much Does a PPC Campaign Cost?
The cost of PPC depends on various factors such as the competitiveness of the keywords you’re bidding on, the quality of your ads, and your Quality Score. On average, businesses pay $1-$2 per click on Google Ads.
How long does it take to see results from PPC advertising?
PPC advertising can show results relatively quickly. Once your ads are set up and approved, they can start appearing in search results and drive traffic to your site. However, optimizing and seeing significant ROI may take a few weeks to a few months.
How does ad ranking affect my PPC campaign?
Ad rank determines the position of your ad on the search engine results page. A higher ad rank means your ad will show up in a better position, potentially leading to more visibility and clicks.
Can I manage my own PPC campaigns?
While it’s possible to manage your own PPC campaigns, it can be time-consuming and complex. That’s why many businesses prefer to hire a PPC agency or a certified Google Ads specialist to manage their campaigns. Get in touch to get a free consultation and decide what’s best for you!
How does PPC work on Google Ads?
How is the cost of a PPC campaign determined?
The cost of a PPC campaign depends on various factors, including the competitiveness of your keywords, the geographic areas you’re targeting, the quality of your ads and landing pages, and more. At Brand Surge, we create a tailored strategy to keep costs as efficient as possible.
What is a good click-through rate (CTR) for a PPC ad?
A good CTR depends on your industry and the specific keywords you’re targeting. However, the average CTR on Google Ads is about 2%. If you’re consistently achieving a CTR higher than this, it’s a good indication that your ads are resonating with your audience.
Can I target specific locations with PPC?
Yes, PPC allows geographical targeting, enabling your ads to appear in specific regions, cities, or even within a set distance from your business. This is particularly useful for businesses serving specific local areas.
How do I get started with Brand Surge?
Getting started with Brand Surge is simple. Book a free consultation to get in touch with our experts. We’d be happy to understand your business needs and discuss how we can help your business succeed online.
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