PPC for Lead Generation: fill the sales pipeline
PPC Lead Generation Services
Reach out to your right audience, and get explosive numbers of quality leads with our ppc marketing services
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Take Authority Over PPC lead generation with us!
Digital marketing has four main pillars: search, site, social, and mobile. Using these pillars efficiently can help you rule the marketplace with shiny nameplates. We can be your trusted partner providing premium PPC lead generation services, pushing your business growth to ultimate success.
- Reach the Right Audience
- Immediate Visibility and Results
- Controlled Advertising Budget
- Highly Measurable and Trackable
- Flexibility and Scalability
- Competitive Advantage
Why Need PPC Lead Generation?
Pay per click lead generation is a fundamental phenomenon that can change the complete dynamic of your business. But how can you generate leads using PPC techniques? PPC campaigns can quickly generate qualitative leads by serving ads to highly convertible audiences. Whether you’re aiming for the first page of the Google search results (SERPs) or the LinkedIn feed, PPC lead generation service can efficiently improve the online visibility of B2B websites and help fill their sales pipelines.
Major platforms like Google and Facebook continuously improve their ad services, making them more effective for advertisers. This constant evolution provides unique benefits and advanced tools for advertisers. A durable Google PPC agency enables you to re-engage with people who have already interacted with your brand. By showing ads to previous visitors, you can accelerate their decision-making process, optimizing the website’s aspects for increased conversions.
With these series of benefits, you can witness your website growing constantly, influencing its ROI to a great extent. Simply put, a simple lead generation technique can put your website on the map without costing a fortune.
Difference Between PPC and Lead Generation
Despite coming alongside each other, PPC and lead generation are nuclear phenomena. Both techniques are used to attract more visitors and urge them to purchase, but there are a few differences between them.
PPC and lead generation are key digital marketing strategies with different primary goals. PPC involves paying for online ads to drive site traffic, with platforms like Google and Facebook facilitating this.
Lead generation, however, is a broader strategy to attract and convert potential customers through various methods, including content marketing, email campaigns, SEO, and PPC. Simply put, PPC focuses on buying traffic, while lead generation intends to capture and grow potential customers using multiple tactics, including PPC.
The Foundations of PPC Lead Generation
PPC lead generation uses paid advertising platforms to attract potential customers. With its extensive reach and precise targeting, Google AdWords is a powerful tool. The Display Network extends this reach by placing banner ads across numerous websites. While Google AdWords is essential, diversifying your strategy can enhance results. Here are key alternatives:
B2B Review Directories: These ppc b2b lead generation platforms showcase your products and services with user reviews and expert ratings, attracting buyers actively searching for solutions.
Trade Media Display Ads: Target niche audiences through industry-specific platforms to engage decision-makers and generate high-quality leads.
Social Media Advertising: Social media sites like Instagram, LinkedIn, Facebook, and Twitter offer robust targeting capabilities to reach leads based on demographics, interests, and behaviors.
Affiliate Marketing: Partner with individuals or businesses to promote your website in exchange for a menial commission, which is valuable for ecommerce and software industries.
Lead Generating PPC Platforms and Programs
Lead generation techniques can also use multiple PPC platforms to increase its domain. These platforms significantly use PPC but can directly affect the number of qualitative leads your website receives. Using these platforms smartly, aligning with premium conversion rate optimization services, you can generate leads while optimizing the prospects’s intent efficiently.
Google PPC Search Ads: On this unique Network, you can present several advertisements — including text, images, banners, and Google Shopping ads. You can also use influential keywords to rank these ads on the top of all search engine pages.
Remarketing Ads: Increase the chances of conversion by serving remarketing ads to viewers who have already visited your website.
Google Data Studio: Google Data Studio enables us to provide tailored reporting and dashboards customized to your business goals and track your PPC campaigns’ performance (in near real-time).
Develop An Aligned Online Strategy
PPC lead generation is vital in digital marketing, but diversifying strategies can boost success. Understanding conversion rates and industry benchmarks is crucial. Content marketing and well-designed email campaigns are foundational for lead generation. Outsourcing lead generation can help explore new channels and align strategies with company goals, driving success in the dynamic digital landscape.
Considering all these points, we offer reliable ppc lead generation services that perfectly resonate with your business niche and long-term objectives. We can be your trusted digital marketing agency, which can help you reach your digital goals with a hint of success in less time. Partnering with us will enable you to change the dynamics of your business regarding conversions, traffic, and ROIs.
Learn and Explore PPC Lead Generation Jargon
What is PPC Lead Generation?
PPC (Pay-Per-Click) lead generation refers to the process of using paid advertising campaigns, specifically PPC advertising, to generate valuable leads for your business. It involves creating and running targeted ads across various platforms, such as search engines and social media, where you pay for each click on your ads.
What is Remarketing?
Remarketing is a technique in PPC advertising that allows you to target users who have previously interacted with your website or ads. By showing relevant ads to these users as they browse the internet, you can re-engage them and encourage them to convert into leads.
What is Ad Rank?
In PPC advertising, Ad Rank is a term that determines the position of your PPC ads on search engine results pages. It is calculated based on factors like bid amount, ad quality, and expected click-through rate. A higher Ad Rank increases your visibility and the likelihood of attracting quality leads.
Simple 4 Step Process
Step 1
Keyword Research
We will start optimizing by searching for your product’s most appropriate and relevant keywords that resonate with your business’s nature.
Step 2
Ad Creation
Our experts will develop attractive ad copies that trigger the desired audience to land on your website, increasing its ROI effectively.
Step 3
Landing Page Optimization
We will optimize each and every aspect of your landing page, making it more attractive and convenient to navigate toward the product’s page.
Step 4
Monitoring & Optimisation
We will constantly improve the features of your website, making it bug-free and eventually optimizing your ad campaign performance.
Getting started with Brand Surge PPC Lead Generation
Get free On-Boarding and 25% Discount with annual plan
Starter PPC
450
per
month
Growth PPC
690
month
Enterprise PPC
990
per
month
PPC Campaign Setup
Keyword Research
Ad Copywriting
- 2 sets
- 3 sets
- 5 sets
Conversion Tracking Setup
Location Targeting
- (enhanced)
- (multiple variations)
Display Campaign Setup
Remarketing Campaign Setup
Campaign Management
Bid Management (Manual)
- Enhanced
- Advanced
A/B Testing for Ad Copies (Limited)
Negative Keyword Addition (Monthly)
- (Bi-Monthly)
- (Weekly)
Ad Extensions Management
Search Term Report Analysis
Reporting and Analysis
Monthly Performance Report
Conversion Tracking Analysis
Landing Page Recommendations
Starter PPC
10% Off
1,215
every
3 months
Growth PPC
10% Off
1,860
every
3 months
Enterprise PPC
10% Off
2,670
every
3 months
Large corporations or businesses with multiple complex campaigns
PPC Campaign Setup
Keyword Research
Ad Copywriting
- 2 sets
- 3 sets
- 5 sets
Conversion Tracking Setup
Location Targeting
- (enhanced)
- (multiple variations)
Display Campaign Setup
Remarketing Campaign Setup
Campaign Management
Bid Management (Manual)
- Enhanced
- Advanced
A/B Testing for Ad Copies (Limited)
Negative Keyword Addition (Monthly)
- (Bi-Monthly)
- (Weekly)
Ad Extensions Management
Search Term Report Analysis
Reporting and Analysis
Monthly Performance Report
Conversion Tracking Analysis
Landing Page Recommendations
Starter PPC
15% Off
2,280
every
6 months
Growth PPC
15% Off
3,510
6 months
Enterprise PPC
15% Off
5,040
every
6 months
Large corporations or businesses with multiple complex campaigns
PPC Campaign Setup
Keyword Research
Ad Copywriting
- 2 sets
- 3 sets
- 5 sets
Conversion Tracking Setup
Location Targeting
- (enhanced)
- (multiple variations)
Display Campaign Setup
Remarketing Campaign Setup
Campaign Management
Bid Management (Manual)
- Enhanced
- Advanced
A/B Testing for Ad Copies (Limited)
Negative Keyword Addition (Monthly)
- (Bi-Monthly)
- (Weekly)
Ad Extensions Management
Search Term Report Analysis
Reporting and Analysis
Monthly Performance Report
Conversion Tracking Analysis
Landing Page Recommendations
Starter PPC
25% Off
4,020
yearly
Growth PPC
25% Off
6,180
Enterprise PPC
25% Off
8,940
yearly
Large corporations or businesses with multiple complex campaigns
PPC Campaign Setup
Keyword Research
Ad Copywriting
- 2 sets
- 3 sets
- 5 sets
Conversion Tracking Setup
Location Targeting
- (enhanced)
- (multiple variations)
Display Campaign Setup
Remarketing Campaign Setup
Campaign Management
Bid Management (Manual)
- Enhanced
- Advanced
A/B Testing for Ad Copies (Limited)
Negative Keyword Addition (Monthly)
- (Bi-Monthly)
- (Weekly)
Ad Extensions Management
Search Term Report Analysis
Reporting and Analysis
Monthly Performance Report
Conversion Tracking Analysis
Landing Page Recommendations
Our Top Services For You
Frequently Asked PPC Lead Generation Questions
How does PPC lead generation work?
PPC lead generation works by creating targeted advertising campaigns where you pay for each click on your ads. By selecting specific keywords, demographics, and interests, your ads are displayed to potential customers who are actively searching for products or services like yours. When users click on your ads, they are directed to landing pages designed to capture their contact information and convert them into leads.
Can PPC lead generation help my business generate quality leads?
Absolutely! PPC lead generation can be highly effective in generating quality leads for your business. By targeting specific keywords, demographics, and interests, you can ensure that your ads are shown to a relevant and engaged audience.
Is PPC lead generation better than other lead generation methods?
PPC lead generation offers precise audience targeting, immediate visibility, control over budget, and measurable results. However, the most effective lead generation strategy may vary depending on your business goals and target audience, so it’s essential to consider a mix of tactics that work best for your specific needs.
Can PPC lead generation help my business increase brand awareness and visibility?
Yes, PPC lead generation can significantly increase brand awareness and visibility for your business. With targeted PPC campaigns, your ads can appear prominently in search engine results and relevant websites, reaching a wide audience.
How much do you charge for ppc marketing services?
Prices widely vary depending upon your specific goals and budget. So get in touch with our experts online to get a free consultation and custom quote today!
How long does it take to see results with PPC lead generation?
How much should I budget for PPC lead generation?
The budget for PPC lead generation can vary depending on various factors such as your industry, competition, and campaign goals. It’s important to determine your advertising objectives and work with a PPC specialist to develop a budget that aligns with your business goals.
Can I target specific locations with PPC lead generation?
Yes, with PPC lead generation, you have the ability to target specific geographic locations. Whether you want to reach a local audience or expand your reach globally, PPC platforms provide options to target users based on their location, allowing you to focus your efforts on areas that are most relevant to your business.
How does landing page optimization impact the effectiveness of PPC lead generation campaigns?
Landing page optimization plays a crucial role in the effectiveness of PPC lead generation campaigns. By ensuring clear call-to-actions, relevant and compelling content, user-friendly design, and seamless navigation, we enhance the user experience and increase the likelihood of converting PPC traffic into valuable leads for your business.
How can I get your PPC lead generation services?
You can easily avail our PPC lead generation services by getting in touch with our experts online. We also offer free consultation without any charges. So get in touch today to expand your business growth with Brand Surge.
What Our Clients Are Saying?
And staying focused on theirs business while we amplify theirs reach with targeted ad campaigns.
I think this was the best investment decision for my career. The program is not like any other online course. The interactive sessions ensured I was engaged throughout.
“I’ve worked with several PPC agencies in the past, but none have come close to the level of service and results I’ve experienced with this agency. It was a game changer for my business growth!” John Davis, CEO, John Enterprises
Brand Surge’s PPC campaigns have resulted in a significant increase in leads and conversions for our clients. I highly recommend their expertise.
Thanks to their efforts, my website ranks higher than ever before, and I’ve seen a noticeable increase in organic traffic and sales. I highly recommend this agency to anyone looking to improve their digital marketing strategy and grow their business.
I’ve worked with several PPC agencies in the past, but none have come close to the level of service and results I’ve experienced with this agency. Their team is incredibly talented and has a deep understanding of PPC best practices.
Brand Surge team is responsive, professional, and always willing to go above and beyond to ensure that my website performs at its best. Thanks to their hard work, I was able to grow my business beyond my expectations. I highly recommend this agency to anyone looking to …