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What's Included in Brand Surge Free content Assessment Services?
In the realm of digital, content is king – and we’re the mastermind behind the throne.
- Content Inventory
- Content Quality Assessment
- SEO Evaluation
- Content Consistency Analysis
- Content Relevancy Analysis
- Content Gap Analysis
What is Free Content Assessment?
It’s like a free health check up of your existing content where our team analyses your blogs, social media posts, web pages, videos – any type of content you’re creating.
Boost Your Brand with Better Content
Does your content resonate with your audience? Is it helping you achieve your marketing goals? We believe that quality content is the cornerstone of a successful digital presence. That’s why we’re offering a free content analysis service.
We’ll look at your content’s structure, relevance, SEO effectiveness, consistency with brand voice, and overall impact on your audience.
Sign up today for our free content analysis and let’s work together to create content that not only speaks to your audience but also elevates your brand. Let’s maximize your brand’s potential and make your content a driving force in your digital success with our Blog Writing Services!
Scroll to Explore Free Content Evaluation Jargon
What is Content Gap Analysis?
This is a method for identifying topics or perspectives that your content currently doesn't cover, but should. By analyzing your existing content and comparing it to competitor's content or search demand, we can find "gaps" that present opportunities for you to create new content.
What is Competitive Content Analysis?
This involves examining your competitors’ content to identify what they’re doing well, where they're falling short, and how you can differentiate your own content. Unlike regular content gap analysis, this identifies how your competitors are approaching the market and provide valuable insights to include in your content strategy.
What is Metadata Analysis?
Metadata analysis involves reviewing the data that describes other data. For web content, this might involve looking at your page titles, descriptions, and keywords to ensure they accurately represent the content and are optimized for search engines. This helps in creating the search engine friendly content to help you get the maximum impact.
What is SEO Based Content?
SEO Content is based on keywords, specifically designed to rank well in search engine results. It includes the use of relevant keywords, metadata, and backlinks, along with high-quality, relevant information that matches the user intent and gets you the desired results most effectively.
What is Local SEO?
It's a strategy of SEO. This focuses on optimising your online presence to attract more business from relevant local searches. For eCommerce businesses with a physical location or serving a specific geographical area, local SEO helps reach local customers when they're looking to buy.
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Step 1
Consultation
This initial step involves deciding what content will be analysed and setting the goals of the analysis. We make sure to define what units of content our experts analyse for you (e.g., words, themes, characters), and develop a coding system if necessary.
Step 2
Data Collection
In this step, we gather the content that will be analysed. This could involve extracting text from websites, collecting social media posts, transcribing interviews, or other methods depending on what type of content that need to be improved.
Step 3
Content Gap
Once the content has been collected, it’s time to break it down and analyse it. This includes content coding, theme identification, and content gap, relevancy, and consistency analysis.
Step 4
Interpretation and Reporting
The final step involves analyzing the coded data to identify patterns, draw conclusions, and provide insights. We make sure to create strategies in the context of your initial goals and present our findings in a clear and understandable way for you.
Content Marketing Services
Frequently Asked Content Assessment Questions
What is content analysis in content marketing?
How is content analysis performed?
How often should I perform content analysis?
The frequency of content analysis may vary depending on your business needs and content production rate. However, a quarterly or semi-annual analysis is typically recommended to stay updated with your content performance and audience preferences.
How can content analysis improve my SEO?
Content analysis helps you understand which types of content are driving traffic and ranking well on search engines. This allows you to refine your content strategy, improve keyword usage, fix SEO issues, and create more of the content that search engines and your audience prefer.
Do I need a content analyst or can I do it myself?
You can certainly perform basic content analysis yourself, especially with the numerous tools available. However, a professional content analyst or a content marketing agency can offer deeper insights, time-saving benefits, and strategic recommendations based on their expertise.
Why is content analysis important for my business?
What key metrics are involved in content analysis?
There are many key metrics included in the process. It can vary depending on your goals, but common ones we include are traffic data, bounce rate, time spent on page, social shares, backlinks, SEO ranking, and conversion rates.
What is a content audit, and how does it relate to content analysis?
A content audit is a comprehensive review of all the content on your website. It’s a part of content analysis that helps identify outdated or under performing content, opportunities for content repurposing, SEO issues, and more.
Can content analysis help me understand my audience better?
Absolutely! Content analysis provides insights into which content your audience is engaging with and why. This allows you to better understand their preferences, needs, and behaviors, helping you create more targeted, effective content.
How much you charge for content analysis?
We offer content analysis for free, without any upfront or hidden cost. You can easily get your content audit by contacting us online.
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