The complete guide to e-commerce PPC management from campaign setup and best practices to common challenges, audit processes, and choosing between DIY, consultant, or full-service agency management.
By Musab Ahmad · 2025-03-03
E-commerce PPC management includes: Google Merchant Center and product feed management, Shopping/Performance Max campaign management, Search campaign management (branded and non-branded), remarketing campaign setup and optimization, weekly search term reviews and negative keyword additions, monthly performance reporting, creative testing, audience management, and strategic budget allocation across campaigns and platforms.
E-commerce PPC management costs depend on the provider type and ad spend. Consultants charge $1,000–$5,000/month. Full-service agencies charge $2,000–$10,000+/month or 10-15% of ad spend. Internal hires cost $60,000–$100,000+/year including salary and benefits. Management costs are an investment quality management should generate significantly more revenue than its cost within 90-180 days.
Track these indicators: ROAS trend over 90 days (should be improving or stable), search terms report shows regular negative keyword additions, monthly reports include specific optimization actions with impact assessment, conversion tracking is verified accurate, and your account manager can explain the strategic rationale behind every campaign structure decision.
Tags: ecommerce ppc management google ads ecommerce management ppc management ecommerce store e-commerce paid advertising management ecommerce ppc best practices