Property Developer: +40% Qualified Inquiries, 60% Out-of-State Buyers

Industry: Real Estate

Location: Austin

Services Delivered

• Google Ads
• Meta Ads
• Content

Challenges

• High-value property sales requiring deep trust and luxury positioning throughout the buyer journey
• Out-of-state buyer targeting across multiple source markets (California, New York, Chicago)
• Long consideration periods luxury real estate buyers take weeks to months to commit
• Standing out in a competitive luxury real estate market with many well-funded competitors

Strategy

Created luxury-focused digital presence with emphasis on lifestyle and investment value. Targeted high-net-worth individuals across key out-of-state markets with market-specific messaging.

Execution

Built investment-focused content for relocating buyers targeting Austin property investment queries in key source markets. Ran targeted Google Ads in out-of-state markets (California, New York, Illinois). Developed personalized concierge service for buyer communication. Created virtual tour content for out-of-state buyers unable to visit in person.

Outcomes

• Leads
• Revenue

Results

• Qualified Inquiries: +40%
• Out-of-State Leads: 60%
• Sales Cycle: -20%

Key Learnings

For luxury real estate, virtual tours and video content significantly improve lead quality out-of-state buyers who have engaged with virtual content arrive at conversations far more informed and ready to commit. Investment-focused messaging outperforms lifestyle-only positioning for relocating buyers.