Industrial Cleaning Company: 40+ Leads/Month, Top 5 Organic 11 Months

Industry: Home Services

Location: Dallas

Services Delivered

• SEO
• Google Ads Management

Challenges

• A specialist industrial cleaning company with strong operational capacity but no digital lead generation all business came through referrals and cold outreach
• Industrial cleaning is a high-value, low-volume B2B category: ranking for the right terms matters more than volume, because a single contract is worth months of ad spend
• No Google presence at all not ranking for any commercial cleaning or industrial cleaning terms, and no Google Ads history to build from
• Competing against larger, more established cleaning companies that had years of SEO equity and existing Google Ads campaigns

Strategy

We built a two-channel lead generation engine: Google Ads for immediate, consistent leads while SEO built a compounding organic asset. For Google Ads, we structured tightly themed campaigns around industrial cleaning, commercial cleaning, and facility management terms. For SEO, we targeted 'Best Industrial Cleaning Company' and related authority terms.

Execution

Set up Google Search campaigns with dedicated ad groups for industrial cleaning, office cleaning, warehouse cleaning, and facility management services. Built service-specific landing pages with strong trust signals accreditations, fleet size, client categories, and inquiry forms. Published location-optimised service pages targeting industrial zones and business districts. Built local citations and consistently monitored rankings. Within 11 months, held a top-5 organic position maintained consistently for the entire period.

Outcomes

• Leads
• Rankings
• Revenue

Results

• Leads / Month: 40+
• Avg Ad Spend: $2K
• Organic Position: Top 5
• Ranking Streak: 11 months

Key Learnings

For industrial and commercial cleaning, Google Search Ads consistently outperform broad digital marketing because the buyer intent is explicit. Keeping the campaign laser-focused on commercial terms (and aggressively excluding residential intent with negative keywords) was the key to 40+ qualified leads per month without inflating spend.