Adventure Tour Operator: +90% Direct Bookings, 4.2x ROAS

Industry: Tourism

Location: Austin

Services Delivered

• SEO
• Google Ads
• Meta Ads

Challenges

• Over-dependence on OTAs (Viator, GetYourGuide) eating into margins through commission fees
• Seasonal fluctuations requiring careful budget management
• Diverse audience targeting visitors and locals with different intent signals
• High customer acquisition costs through OTA-dominated search results

Strategy

Built direct booking capability to reduce OTA dependency. Targeted tourists during trip-planning phase with SEO guides and captured local traffic with Google Ads. Built Instagram presence showcasing experiences to reach the discovery phase audience.

Execution

Created comprehensive Austin tourism guide content ranking for tourist research queries. Ran geo-targeted Google Ads showing to mobile users in the Austin area. Built Instagram presence with experience showcase content. Implemented online booking system for seamless conversion.

Outcomes

• Bookings
• Revenue

Results

• Direct Bookings: +90%
• ROAS: 4.2x
• Organic Traffic: +150%

Key Learnings

Visual content on Instagram and TikTok drives significant booking intent for tourism experiences. Building a seamless online booking experience dramatically improved conversion rates from ad traffic to confirmed bookings.