AC Maintenance Company: +75% Bookings, Top 3 Local Rankings

Industry: Home Services

Location: Austin

Services Delivered

• Local SEO
• Google Ads

Challenges

• Seasonal demand spikes requiring campaign adjustments ahead of summer
• Emergency service visibility customers searching in crisis moments need immediate trust signals
• Local competition from established, better-funded competitors
• Building trust for home visits in a category where customers are inviting strangers into their homes

Strategy

Dominated local search for HVAC-related queries across Austin neighborhoods with targeted Local SEO and Maps optimization. Created separate campaigns for emergency and routine maintenance to capture different intent levels each with appropriate messaging and bid strategies.

Execution

Built location-specific landing pages for major Austin areas (South Congress, Hyde Park, West Lake Hills, Northwest Hills). Optimized Google Business Profile with service categories, photos, and systematic review generation. Implemented call-only ads for urgent emergency requests. Created seasonal budget increase schedules ahead of Austin's hottest months.

Outcomes

• Leads
• Bookings

Results

• Service Calls: +75%
• Local Rankings: Top 3
• Review Rating: 4.8

Key Learnings

For home services, online booking and text messaging are critical most customers prefer digital communication over calling for non-emergency enquiries. Reviews mentioning punctuality and professionalism convert better than price-focused reviews.