BlueForce - Brand Surge

Case Study

Pearlory Experiences 253% Sales Growth with Full-Service Marketing

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Return on Ad Spend (ROAS): Increased by 253%

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Return on Ad Spend (ROAS): Increased by 253%

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Return on Ad Spend (ROAS): Increased by 253%

The Challenges

Pearlory, a fashion accessories brand, aimed to expand its market presence and drive substantial growth in sales. The primary goals were to increase return on ad spend (ROAS), build a strong influencer network, and achieve a significant sales milestone in a competitive market.

The Approach

PPC Campaigns:

Platforms: Utilized Google Ads, Facebook Ads, Instagram Ads, and display ads to target relevant audiences.
Optimization: Continuously refined targeting, ad creatives, and bidding strategies to maximize ROAS.

Influencer Marketing:

Partnership Development: Established partnerships with over 90 influencers in the fashion and lifestyle sectors.
Content Creation: Collaborated with influencers to create authentic and engaging content that highlighted Pearlory’s products, reaching a wide audience.

Social Media Management:

Brand Building: Developed and executed a content strategy to enhance brand visibility and engagement across social media platforms.
Community Engagement: Fostered a strong online community, engaging directly with followers and potential customers.

Email Marketing:

Targeted Campaigns: Created segmented email marketing campaigns to reach different customer groups with personalized offers and content.
Automated Sequences: Implemented automated workflows to nurture leads and encourage repeat purchases.

Results

From September 2023 to June 2024, Pearlory achieved impressive results:

Return on Ad Spend (ROAS): Increased by 253%
Influencer Partnerships: Secured over 90 collaborations with influencers, significantly boosting brand reach
Sales Milestone: Surpassed $1 million in sales

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ROAS

Return on Ad Spend (ROAS): Increased by 253%

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Influence Partnership

Influencer Partnerships: with 90 collaborations

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Sales Milestone

Sales Milestone: Surpassed $1 million in sales

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