A practical step-by-step guide for roofing contractors ready to invest in SEO what to do first, what information to gather, how to choose the right agency, what the first 90 days look like, and realistic performance expectations.
By Hamid Iqbal · 2025-01-27
Early indicators: keyword rankings moving up in Google (from page 5 to page 3 to page 1), organic traffic to your website increasing month-over-month, GBP impressions and call clicks growing, and new pages being indexed by Google. Revenue impact (organic leads closing into jobs) typically materializes by months 6-12. Don't evaluate SEO purely on leads before month 6 the foundational work is invisible but essential.
Your agency needs: website CMS access (to implement technical changes and add content), Google Analytics and Search Console access, Google Business Profile management access, a list of your top target cities and services, information about your typical customers, photos of completed projects (essential for content and GBP), and your key competitors' names. The more business context you provide, the more targeted and effective the SEO strategy will be.
Look for agencies offering month-to-month contracts after a 3-month onboarding period or agreements with 60-90 day cancellation clauses. Legitimate agencies are confident in their results and don't need to lock clients into 12-24 month contracts to retain them. Long-term contracts with no performance clauses are a red flag for accountability issues.