Did you know that a high-quality content marketing strategy can generate an ROI of 448% or more for SaaS brands? This is such a crucial fact, yet the majority of SaaS providers neglect their digital marketing department and miss out on so much traffic, leads, and conversions.
Meanwhile, to scale your SaaS business effectively, you must utilize personalized Digital Marketing Agency Services to show your audience what problem your software solves for them – and what value you will add to their lives.
Why Do You Need to Invest In Digital Marketing?
People will not automatically know your business. You have to make efforts, spread the word, and strategically build your brand awareness. And this is where digital marketing comes in handy.
Digital marketing is the perfect channel for SasS business’, as people will be directed to your SaaS product whenever they search for a solution to their specific problems.
Meanwhile, the top 4 benefits of digital marketing for a startup SaaS provider include:
1. Reach potential customers: It allows SaaS providers to reach potential customers through a variety of digital channels, such as social media, email marketing, and search engines. So, they can expand their customer base and generate more sales and profit.
2. Differentiate your product: Many SaaS providers exist in the market, and digital marketing can help one stand out from the competition. For example, a company can use social media and content marketing to showcase the unique features and benefits of its product and get more customer attention than others.
3. Engage with your customers: It also helps SaaS providers to stay in touch with their customers and build long-term profitable relationships with them. For example, a company can use email marketing to send newsletters, whitepapers, and other updates to their customers. Or they can use social media to interact with them and address any questions or concerns they may have.
4. Track and analyze results: Digital marketing allows SaaS providers to track and analyze the results of their marketing efforts. This can help them understand what is and isn’t working, and make data-driven decisions about how to improve their marketing strategy.
9 Actionable Strategies that Ensure the Success of Your SaaS Startup
Once you have clearly defined your target audience, competition, and unique selling point, you can start creating your SaaS marketing strategy. A personalized digital marketing strategy includes the development of targeted website copies, creating engaging and innovative social media content, launching optimized email campaigns, and much more.
You can develop top-quality growth strategies for SaaS companies by focusing on the below-mentioned key aspects of SaaS growth marketing. By using these Key SaaS Marketing Matrices, your team can refine your SaaS marketing strategies to scale your business, increase customer acquisition, and decrease customer churn.
1. Employ SEO & Content Marketing
To get good organic traffic to your website, it is important to create unique, relevant, and engaging content. You must consider the user search intent and the keywords and optimize your content according to both of them.
Your content must answer a query your customer searches about. Moreover, you must also consider the stage of the marketing funnel in which the customer lies. Because they must be shown content relevant to that stage. For example, if a customer is at the awareness stage then showing a blog that focuses on selling your product will make you lose that potential customer. Also, remember that to rank your quality content you will need to employ high-authority backlinks.
An effective SaaS SEO strategy goes hand in hand with your content strategy. Through search engine optimization, you can increase the rankings of your website and business so that they appear within the top 3 results on the search engines’ result pages (SERPs).
You need to implement on-page, off-page, and technical SEO techniques and strategies to drive traffic, click-through rates, leads, conversions, and profit. SEO ensures organic results tailored to your business needs and objectives.
2. Offer Free Trials of Your SaaS or a Premium Model
According to Opti In Monster, 62% of SaaS companies get more than 10% of their business from free trials. As there are no shipping and delivery charges, the cost of free trials remains low and manageable. Moreover, free trials provide the perfect opportunity for any SaaS provider to not only showcase their product but also their customer service and support.
In addition, at the end of the free trial version, you can get insightful feedback from the user and utilize that to improve your product and service. Here are three tactics that will increase your free trial sign-ups.
- Make sure your free SaaS trial is very easy to sign up for.
- It attracts more people if your free trial signup does not include credit or debit card information.
- Always offer a risk-free trial.
4. Invest in PPC Campaigns
Investing in branded search terms for your paid search advertising or pay-per-click campaigns is a good SaaS growth strategy. It is vital to remember that not all platforms are good for your SaaS advertising campaigns, according to HubSpot. It is important to understand your target audience and select the platforms most suitable to their needs.
It is important to repeatedly test your ad and its elements to get to the best version of your ad which generates a high amount of clicks. You must always focus on and test these three things; ad copies, landing pages, and relevant keywords. Moreover, many SaaS companies do not focus on the quality score and it reduces the optimal results that could have been derived from the campaign otherwise.
5. Don’t Underestimate Social Media Marketing
Whether you have a SaaS B2B or B2C business, you can greatly leverage social media marketing for your effective digital growth.
You just have to identify relevant social media channels for your SaaS business, locate your target customers, and start posting innovative and engaging content. In addition to this, you can also employ influencer marketing.
6. Utilize SaaS Review Sites
SaaS review sites are a great way to effectively showcase your product or service to get a good customer base and convert it. You can share case studies, testimonials, product details, and more to attract more potential customers by building trust and reputation.
If your SaaS product is not included on top review sites, you can reach out to the editorial team of the review site and tell them your specifications and value proposition. Additionally, some review sites also offer digital marketing tools that can help you reach more targeted potential customers.
7. Make the Sign-up Process Very Easy
It is very important to keep the sign-up process easy and hassle-free for everyone. If a person has to go through a lengthy process to sign up, chances are they will give up halfway through.
Here are three things you can employ to ensure that your sign-up process is smooth and flawless.
- The form must be short and simple, so it consumes less time and is easy to understand.
- Always use a clear and concise call to action.
8. Use Refined and Clear CTAs
It is important to ensure that in your overall marketing strategy, you provide a clear call to action to your customers. So they know what next step they should take. To make your CTA effective, your marketing goal must reflect in it.
In addition, the CTA should be relevant to the current buyer stage the consumer so that the consumer can relate to the content. Moreover, your CTA should be in a highly visible spot and it should be easily accessible to your audience. Lastly, using powerful words in your CTAs can also help you in persuading your prospects.
9. Offer Deals and Discounts
Different deals and discounts are also an important part of your SaaS digital marketing strategy. Such exclusive offers attract customers by increasing the sense of urgency and fear of missing out.
Deals and discounts are also great methods for up-selling and cross-selling. You must remember that a discount should only be offered for specific time periods – because if a product is offered at reduced prices all year round, it loses its uniqueness in the perception of its customers.
Brand Surge | The Best Growth Marketing Agency For SaaS Startups
We understand that as a SaaS provider, you are taking care of a lot, from engineers, and developers to software experts. Therefore, it can get a lot to handle at times. However, you don’t have to do it all on your own. You can always rely on a professional agency that takes care of all these aspects for you and drives you to the exact results you are looking for.
Brand Surge is a full-stack digital marketing agency that provides personalized digital marketing strategies for SaaS providers of various niches. Our experts can help you cash in higher organic traffic, leads, sales, and profit through our digital marketing services tailored to your business needs. So don’t waste another minute.